Showcase the beauty of grey, white or light blonde hair with our number one colour-clarifying purple shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones. When the hair is lightened, warm tones become visible or turn grey, it’s natural and often throws unwanted yellow tones. The deep purple shampoo helps to neutralize these tones maintaining your blonde or white colour. The formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.